Mbugua Njihia from Kenya Steps Forward
BlackAmphi’s tour continues. I am now on the Eastern part of the AfroLand, heading to the world’s forty-seventh largest country. I heard it is very beautiful there. I can’t wait to visit the numerous national parks and game reserves and make friends with the lions, leopards, buffalos, rhinoceroses and elephants. Eh! Almost forgot why I am going there in the first place! Being a tech inclined guy, I equally can’t wait to pay a visit to some of the outstanding start-ups and meet some top entrepreneurs and software developers. Who should I start with? Oh! I got just the right person to lead the way. He is right here and I can feel my mic urging me to move her close to his mouth. Let’s all listen to a highly profiled techpreneur and a reputable mobile business guru.
What are your names?
Mbugua Njihia, 26 yr old Kenyan techpreneur
Where do you live and work?
I live and work in Nairobi, the capital city of Kenya the emerging techhub of East, Central and Northern Africa.
How did you get the skills as a business man (university, professional school, online certifications, study from home, internet)?
A unique mix of book smarts and street smarts. A lot of the programming and creative stuff is self taught. I studied Management Information Systems in my 5th and 6th years of high school and International Business Administration at Uni. In my 5th and 6th year of high school we had access to a dialup connection and unlimited hours in the lab. That is where the foundations were laid, where theory met practice and experimentation and where on a little red book the vision of what is coming together as Symbiotic was born. As a 2 week old freshman at the United States International University, I won the inaugural Students in Free Enterprise Business plan competition beating even 4th year students. That validated my business plan, as one of the judges said “Mbugua…this is explosive and cutting edge”. The journey began…
What are the tools you use in your daily activities (Windows/Mac/Linux, Microsoft Office, Google Apps, twitter, Salesforce, facebook, etc)?
Tools….My cellphone, Outlook, Ms Office, Adobe CS4 suite, Quickbooks, Zunguka and increasingly Twitter and Facebook to push out services as well as share the knowledge and insights that I have gathered on my journey.
How long have you been doing business in Africa?
5 years
Can you give some examples of products (name+description+web link) you have launched to the market or you have been a part of (urls, screen shots if offline)?
Zunguka.com – Zunguka is hand-built, line by line, to be African Mobile and Web Social Network. We aim to revolutionize the way you work and lead your day-to-day activities.
Zunguka is aimed at enhancing your social and professional lives as by enabling you discover new ways to improve your efficiency and interaction
TumaSMS.com – TumaSMS is a communication service that will allow registered users to send SMS cheaply from their Web Browser or phone. It is simple in it’s workings but gives additional value add to advertisers who will get to better target their customers.
Sembuse – www.sembuse.com / s.zunguka.com / wap.zunguka.com A nifty mobile application that makes it easy and so damn cheap for Africans in Africa and around the world to communicate as well as create value for them and the advertisers who support us. With Sembuse you can say a simple habari (hello!) or tell the details of your weekend without thinking of the limiting constraints of regular sms at 160 characters or without having to result to cryptic SMS jargon that would leave the reader dumbfounded. Through strategic long-term partnerships, Sembuse tables its premium offerings such as getting stock market advice, sports videos and other niche content that would not be regularly found in the open market. We operate our own online credit system the Zunguka Credo (Cr), which helps us to deliver better value across the globe by creating a medium of exchange that users the world over can identify with. 1 Cr = KSHS 0.5 (UScts 0.6) The business, personal, social and professional benefits of Sembuse are all out of this world.
Tarazaki – www.tumasms.com, get your free account and click on the Tarazaki tab Our Sync service is a tried and tested system that enables you backup contacts and calendar events from your cellphones and other hand-held devices your online Zunguka account.
In case you ever lose your phone or device, all your data is safe with us and can be retrieved by sending a simple SMS and syncing to your newly acquired device(s). With versions to cater for individuals and corporate needs you will never have to worry about losing your contacts or missing a meeting.
Royal Media Services – www.royalmediaservices.co.ke Home of Kenya’s largest media house with a Tv station and 13 radio stations And many more products and services from years past
Are you more into web ventures, desktop software or general consultancy and services?
Web and mobile development is my focus though we still get to do some odd desktop app development jobs. Consultancy comes with the turf
What do you use to manage your team, staff or contract workers (collabtive, unfuddle, basecamp, etc)?
Weekly meetings, Email, private sync channel on Tarazaki, email – we run a distributed office setup.
Can you tell us some of the business strategies you employ for competition?
Small teams per project work best. Remain nimble and have your ear on the ground.
How difficult is it to get capital/investment for your ventures in Africa ?
Story of our start up life… for tech start-ups VC funding is virtually nonexistent and financing from banks etc is skewed to traditional industry. Still need land as collateral to buy servers. We are working on the Zunguka Foundation to provide support (financial, mentorship and business skills) to upcoming techpreneurs… we have been there and we know it sucks.
Do you use kiva or veecu or other online microfinance systems to raise funds?
Nope
How do you get capital for your ventures (VC, family, loans, etc)?
Personal savings and investing profits from work engagements
What is the criteria and tools you use to employ your staff?
Task driven interview process. Paper is good but we need to engage to judge for ourselves.
Its known that most IT professionals in Africa change jobs at a very rapid rate, what do you think could be the cause?
Some job descriptions fail to utilize a person’s full capabilities. My take is they feel wasted and want to move on to something different and more challenging. Good money is also a reason for the churn…if you’re good at what you do, the head hunters come calling.
What is the minimum educational level you consider in the people you employ?
I am a stickler for self certification. Sometimes paper qualifications don’t deliver true value. Our first criteria is a good head…someone who thinks out of the box and is willing to learn and adapt. As per educational level…if you can understand what our job ad and spec say and you can showcase your skills and ability to deliver, then you are sufficiently educated
What are some of the challenges you face as a business man in Africa?
Business networks are hard to break into at times. Deals are sealed at the golf course and not the office. Youth may not be your ally as the older generation may equate it to lack of experience or simply they don’t see how they do business with “their son”. The godfather syndrome is prevalent in some industries.
What do you think could be done to get rid of these challenges?
Adapt or die…simple. Be more aggressive, prove your worth.
What word do you have for other aspiring entrepreneurs in Africa?
Stay away from VC funding for as long as you can and avoid it all the same if you can. Third party accountability that is pegged on money, shifts focus and stifles creativity. Have your products or services out to the public in the shortest time possible, and this will tell you if you have a winner or not. Use your growing customer vase to refine the product. Then look for other people’s money to grow and already qualified business that can go cash positive quickly. The fact is that in Africa we don’t have time or the resources to roll with beautiful services that are not generating revenues, always have a workable business model in mind and validate your idea. Lastly…two heads are better than one. Get a partner who shares in your vision and has passion. Those two things will take you a along long way when you’re starting out and no one wants to look at you.
How can people interested in working with you or for you get to contact you?
If you wish to engage on projects or consultation…
Email on Mbugua{at}symbiotic.co.ke.
Twitter – @mbuguanjihia
Linkedin – http://www.linkedin.com/in/creativemind
My personal blog – http://www.mbuguanjihia.com
Thanks for your time and please give us some closing words.
I believe there is sufficient knowledge and talent in Africa to create world-class home grown solutions. Build it and they will come.
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AUTHOR SPOTLIGHT: Mambe Nanje has written a total of 15 posts on Black Amphi
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I am an African Software Entrepreneur. I speak and write FRENCH and ENGLISH very well and am doing business across the world. I am behind www.afrovisiongroup.com www.naijaborn.com www.villagediary.org and many more. My personal blog: http://mambenanje.blogspot.com twitter: www.twitter.com/mambenanje facebook: www.facebook.com/mambenanje |
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